While images with bright colors and animated videos work well across the board, it’s best to deliver the visuals your audience wants. The photos and videos that drive engagement for your specific business depend on your unique target audience. What Photos & Videos Drive Customer Engagement on Facebook? Simply add a short description to the post and let your visual do the rest. You should also avoid posting an image or video without context. They should align with your business and your brand. It’s important to remain consistent in the visuals you post. From there, you’ll be able to upload the photo or video of your choice. All you need to do is tap or click Create Post once you land on your business page. Posting photos and videos on your Facebook business page is simple. And as a tow company, you can better showcase your towing abilities with images of your equipment and expert team. As a result, customers are more likely to like, share, or comment on visual posts.įor example, as a heavy duty repair company, the result of a quality repair service is best shown through a visual before and after. Plus, they’re easy to share and take less time to consume than text-based posts. Why? Images and videos grab the attention of your customers. In fact, when Sprout Social asked customers what type of content they like to engage with, 68% preferred images, 50% chose videos, and 30% enjoyed posts with just text. Many of your customers will prefer learning about your business through photos and videos. The Importance of Adding Photos & Videos to Your Facebook Page As a heavy duty repair or tow business, you too can showcase what you do for your customers through photos and videos. Your Facebook business page isn’t complete without visuals.
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