![]() ![]() University, London, Ontario, Canada, N6G 0N1 (t) 519.661 (e) iveycases.Ĭopyright © 2016, Richard Ivey School of Business Foundation Version: 2016-02- In 2015, almost 60 years after being introduced to the market, the Mattel Inc.’s Barbie doll was one of the world’s most iconic toys. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western Reproduction of this material is not covered under authorization by any reproduction rights This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the Identifying information to protect confidentiality. The authors may have disguised certain names and other Illustrate either effective or ineffective handling of a managerial situation. Karen Robson and Stefanie Beninger wrote this case solely to provide material for class discussion. W DOES MATTEL’S ICONIC BARBIE DOLL NEED A MAKEOVER?
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